Editorial Messages From the President of the Sherwin Williams Companyto His Orga
Editorial Messages From the President of the Sherwin Williams Companyto His Orga
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In our eReader you can find the full English version of the book. Read Editorial Messages From the President of the Sherwin Williams Companyto His Orga Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Editorial Messages From the President of the Sherwin Williams Companyto His Orga
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His EDITORIAL MESSAGES 67 expenses are then increased to $32, 500. By this ex- penditure, let us suppose, he is able to increase his sales to $130, 000 and at this rate his expenses with advertising added would amount to same percentage as before, namely 25 per cent. He has not increased the percentage of his expense and has sold $30, 000 more goods, and if his net profit was 5 per cent, he has in- creased his net earnings by $1, 500. The amount I have named for advertising such a business shou...ld bring even larger results.
What I want to make plain is that advertising well done does not increase expenses, but will lower them. This is the way we figure in our business.
We watch the results in a very thorough and careful manner. Each division and every department is charged with the amount of the advertising, and the amount spent in this way is constantly compared with the sales. If the sales warrant the expenditure, it is all right, but if the results are not forthcoming, then there is something wrong.
What to read after Editorial Messages From the President of the Sherwin Williams Companyto His Orga?
You can find similar books in the "Read Also" column, or choose other free books by Walter Horace Cottingham to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
His EDITORIAL MESSAGES 67 expenses are then increased to $32, 500. By this ex- penditure, let us suppose, he is able to increase his sales to $130, 000 and at this rate his expenses with advertising added would amount to same percentage as before, namely 25 per cent. He has not increased the percentage of his expense and has sold $30, 000 more goods, and if his net profit was 5 per cent, he has in- creased his net earnings by $1, 500. The amount I have named for advertising such a business shou...ld bring even larger results.
What I want to make plain is that advertising well done does not increase expenses, but will lower them. This is the way we figure in our business.
We watch the results in a very thorough and careful manner. Each division and every department is charged with the amount of the advertising, and the amount spent in this way is constantly compared with the sales. If the sales warrant the expenditure, it is all right, but if the results are not forthcoming, then there is something wrong.
What to read after Editorial Messages From the President of the Sherwin Williams Companyto His Orga?
You can find similar books in the "Read Also" column, or choose other free books by Walter Horace Cottingham to read onlineMoreLess
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