Effective Business Letters Their Requirements And Preparation With Specific Di

Cover Effective Business Letters Their Requirements And Preparation With Specific Di
Effective Business Letters Their Requirements And Preparation With Specific Di
Edward Hall Gardner
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Sup- pose he prepares a list of doctors, or of school teachers, or of users of malleable iron, or of dealers in office sup- plies, or of people who have incomes of over $3, 000 a year, or of merchants who have bought less from him this year than they did the year before, or of people who are going to build new houses, or of young men graduating from college, or of housewives in the west end of town, or of any set of people who can be listed together because of their similar need for his goods. ...In any such case he can select arguments applying to them particularly.
230. The tastes of the audience. The selection of material, and to a far greater degree its phraseology, must be determined partly by the tastes as well as by the needs of the particular audience addressed. A letter to the wives of professional men or of well-to-do business men should Lave a language and an appeal different from that used in a letter to farmers, even though the letters are about the same article. But it is usually not necessary to talk down to an audience.


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