Effective Direct Advertising the Principles And Practice of Producing Direct Ad

Cover Effective Direct Advertising the Principles And Practice of Producing Direct Ad
Effective Direct Advertising the Principles And Practice of Producing Direct Ad
Robert E Ramsay
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See Chapter XX as to O. K. Of postal regulations.
344. Copyrighting the Printed Reproduction. It is not necessary to copyright direct advertising, but doing so often frightens off those who would plagiarize and, more than that, frequently gives the book a higher value in the eyes of the recipient.
By the copyright you secure the exclusive right to the contents of the direct advertising if original. Any one who infringes may be prosecuted.
Application for copyright should be made to the Regis- t
...rar of Copyrights, Washington, D. C. , who will furnish a copy of the law and regulations and the proper blanks. All direct advertising which is copyrighted, to be entitled to the protection, must bear the notice "Copyright, 19, by, " on the front page, or title page, of the publication, or approximately in the same position if in other than booklet form. Inmmediately after publication two copies of the piece must be filed in the Copyright Office. The cost of a copyright application is $1. 00, which includes a certifi- cate.

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