Effective English Junior

Cover Effective English Junior
Effective English Junior
Philander Priestley Claxton
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4. Select one or more pictorial advertising designs to be neatly pasted on cards. Let each pupil prepare the copy for an adver- tisement in which this design is to be used. Suggest an appro- priate lay-out.
5. Prepare a classified advertisement describing the business property referred to in Exercise 3, in twenty-five words.
6. Select by ballot the three best advertisements known to the class. Divide the class into three sections, each section to study one of these advertisements, and report it
...s best features.
198 Effective English, Junior 7. Arrange if possible for an address by some one interested in advertising. Have him speak on emphasis and persistence in advertising, and how to adapt advertisements to the mind of the buying pubhc.
Unity, Coherence, and Emphasis are important in ex- position, and especially in advertising writing.
Unity requires that you confine your explanation to one thing, and to that alone.
Coherence requires an or- derly arrangement, so as to make your exposition or your advertisement hang together.


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