Efficiency Practical Lessons in Life Insurance Salesmanship

Cover Efficiency Practical Lessons in Life Insurance Salesmanship
Efficiency Practical Lessons in Life Insurance Salesmanship
Charles Harcourt Ainslie Forbes Lindsay
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I have taken many applica- tions for this kind of insurance without reference to the minimum payments guaranteed, until the delivery of the policy, and then pleased the purchaser by show- ing him that he had bought more than he realized.
The arrangement of this Canvass is designed to pro- mote particular purposes which will be pointed out in the discussion of closing.
We must assume that you will formulate well de- fined Policy Presentations for at least the standard forms of contract. You will
... rehearse these until the 42 various features automatically group themselves in their appropriate sections. You will study these sec- tions and their composite parts, so that you can readily decide which of them will bear with greatest force on certain persons, and which are best calculated to stimulate certain Motives.
Now, as you acquire the degree of facility in ques- tion with regard to three or four policy forms, you come into possession of the skeletons, or frameworks of as many Canvasses.


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