The book Export Merchandising was written by author Walter Wyman Here you can read free online of Export Merchandising book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is Export Merchandising a good or bad book?
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It is well for the executive engaged in the pleasurable and profitable pursuit of foreign profits to remember that the title "executive" means more than the seldom-used but often correct title "planner. " It is the duty of the executive to see that plans are carried out, that plans are modified, that contingencies are provided for in advance of need and that the unexpected is to be expected. The good executive provides for cabled reports of the progress of the campaign and arranges special code...s so that points of strength which the actual action of the campaign may develop. This is not a useless expense to satisfy his natural curiosity. It is a necessary expense that he may be able to direct the campaign. The right amount to expend in a campaign is the amount which will bring about its fruition. The good executive has in his original planning included many forms of stimulation of dealer interest. If the campaign develops sudden strength he may well direct that some of these plans be postponed or abandoned.
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