Extemporaneous Speaking

Cover Extemporaneous Speaking
Extemporaneous Speaking
Paul M Paul Martin Pearson
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The rules governing such promises were so rigid nothing could be done until Mr. Lawson, the owner, was reached at a club late in the night. The Daily News rate is the highest in Chicago, but its circulation reads its advertisements and the returns therefrom make it the cheapest investment for the merchant.
All concessions there in regard to free readers, position, etc. , are considered equivalent to a cut of rate, and the newspaper which doesn't rigidly adhere to its rate card has a severe case
... of heart trouble that may prove fatal any time. The rate card is the bible of the newspaper business, and when you deviate from it you are getting away from revealed religion. Every advertiser should be privileged to the same rate as any other advertiser on the same conditions.
Good will is the real asset of any first-class paper, ADVERTISING METHODS 99 and no newspaper is justified in doing anything to discount its integrity. The success of a paper is built on the confidence of its readers, and respect- able and conscientious publishers endeavor to ac- cept only such advertising as they can indorse to the subscril)er.


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