Financial And Business Statements

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— All the expenses of market- ing and of distributing the products are included un- der selling expenses. Among the items to be found ii;i this group will be the salaries of the sales manager and his assistant, the salaries and traveling expenses of the salesmen, and the commissions allowed on sales actually made. The full amovmt of such expenses as have accrued during the period should be charged against the income whether or not they have been liquidated in cash. The amount paid for the rent ...of storerooms or warehouses for finished goods is properly chargeable to this group of expenses.
Advertising expense and promotion expense in de- veloping new business are usually grouped under the ANALYSIS OF INCOME STATEMENTS 71 caption of advertiskig. Included in this amount will be the salaries and expenses of the advertising man- ager and his staflf. The account will also include the cost of printed catalogs and advertising hterature, to- gether with the expense of advertisements in news- papers and magazines.


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