Floricultural Sales in Mass Market Outlets
Floricultural Sales in Mass Market Outlets
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In our eReader you can find the full English version of the book. Read Floricultural Sales in Mass Market Outlets Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Floricultural Sales in Mass Market Outlets
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J96J] FLORICULTURAl SALES 33 At the supermarket the same year, some of the plants were placed atop racks displaying nonfood items. These racks were new equip- ment, and it was felt that customers regarded the plants as a part of the store decoration because sales from that display were practically nil. An attractive display was made for a short period at the florist's by displaying the plants in a window with the price plainly marked. This display was not directly associated with increased week...ly sales, but it seems probable that the display attracted the attention of passers-by and affected the volume of the walk-in trade of the store.
Addition of various kinds of plants to the display During 1955-56, the change from potted to bunched chrysanthe- mums had no appreciable effect on sales. In 1956-57, the introduction of poinsettias preceding the Christmas holiday and the reintroduction of cinerarias preceding Easter contributed to the increase in sales. The introduction of cinerarias and the reintroduction of calceolarias in two stores in weeks following holidays were both associated with decreased sales.
What to read after Floricultural Sales in Mass Market Outlets?
You can find similar books in the "Read Also" column, or choose other free books by R a Ross Anthony Kelly to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
J96J] FLORICULTURAl SALES 33 At the supermarket the same year, some of the plants were placed atop racks displaying nonfood items. These racks were new equip- ment, and it was felt that customers regarded the plants as a part of the store decoration because sales from that display were practically nil. An attractive display was made for a short period at the florist's by displaying the plants in a window with the price plainly marked. This display was not directly associated with increased week...ly sales, but it seems probable that the display attracted the attention of passers-by and affected the volume of the walk-in trade of the store.
Addition of various kinds of plants to the display During 1955-56, the change from potted to bunched chrysanthe- mums had no appreciable effect on sales. In 1956-57, the introduction of poinsettias preceding the Christmas holiday and the reintroduction of cinerarias preceding Easter contributed to the increase in sales. The introduction of cinerarias and the reintroduction of calceolarias in two stores in weeks following holidays were both associated with decreased sales.
What to read after Floricultural Sales in Mass Market Outlets?
You can find similar books in the "Read Also" column, or choose other free books by R a Ross Anthony Kelly to read onlineMoreLess
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