Forty Years An Advertising Agent, 1865-1905
Forty Years An Advertising Agent, 1865-1905
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In our eReader you can find the full English version of the book. Read Forty Years An Advertising Agent, 1865-1905 Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Forty Years An Advertising Agent, 1865-1905
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Agknt wcirtli of advcrtisint; was doiio, but it is my impression that no publisher ever received a cent for his space ; that Spald- ing did not get money enough out of the deal to pay his postage bills, and that the Cephalic Pills never got a place on the shelves of the drug stores.
Dr. Helmbold did well enough with his Buchu, but ruined himself trying to introduce something he called Grape Pills. It has been said that a medicine that has been allowed to die out for want of revivifying advertis...ing can never be brought into a new popularity, no matter how much money may be lavished in a publicity campaign. There are many instances that could be mentioned that would go to prove the soundness of this assertion, but the versatile Mr. Wetherald showed that there are exceptions to all rules when he took hold of the Lydia E. Pinkham business, at a time when it was nearly dead, and raised the sales to a higher point than they had ever reached in the preceding time of its greatest popularity. The business, like others, is subject to fluctuations.
What to read after Forty Years An Advertising Agent, 1865-1905?
You can find similar books in the "Read Also" column, or choose other free books by George Presbury Rowell to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
Agknt wcirtli of advcrtisint; was doiio, but it is my impression that no publisher ever received a cent for his space ; that Spald- ing did not get money enough out of the deal to pay his postage bills, and that the Cephalic Pills never got a place on the shelves of the drug stores.
Dr. Helmbold did well enough with his Buchu, but ruined himself trying to introduce something he called Grape Pills. It has been said that a medicine that has been allowed to die out for want of revivifying advertis...ing can never be brought into a new popularity, no matter how much money may be lavished in a publicity campaign. There are many instances that could be mentioned that would go to prove the soundness of this assertion, but the versatile Mr. Wetherald showed that there are exceptions to all rules when he took hold of the Lydia E. Pinkham business, at a time when it was nearly dead, and raised the sales to a higher point than they had ever reached in the preceding time of its greatest popularity. The business, like others, is subject to fluctuations.
What to read after Forty Years An Advertising Agent, 1865-1905?
You can find similar books in the "Read Also" column, or choose other free books by George Presbury Rowell to read onlineMoreLess
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