Founding Clos Du Bois Winery Oral History Transcript a Marketing Approach
Founding Clos Du Bois Winery Oral History Transcript a Marketing Approach
Frank M Frank Montgomery Woods
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She was a friend of my wife's roommate, Nancy Jeffries, after my wife got out of Bennett College and moved back to Mobile. Nancy was, I think, a college classmate of Virginia Van Asperen. So I had gotten to know Ernie through that connection. Ernie owned seventy liquor stores in northern California, all called Ernie's. Then, later, he had purchased a vineyard in Napa Valley and put out his own label which he called Rutherford Ranch, I think. Then, subsequently, he decided to go big into the con...sumer wine business and he developed Round Hill winery. I worked out a contract with Ernie to sell him approximately a thousand cases at a dollar a bottle for the wines. That was about as much as he felt that he could market under his private label- - his Ernie's label. Then I realized that I still had more to go, so I went to Lud Renick. His mother lived right across the garden path from us on Gough Street here in San Francisco in the first home that Kay and I had when we were married. We had met Lud through his mother.
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