Frenemies: the Epic Disruption of the Ad Business (And Everything Else)
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In our eReader you can find the full English version of the book. Read Frenemies: the Epic Disruption of the Ad Business (And Everything Else) Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Frenemies: the Epic Disruption of the Ad Business (And Everything Else)
What reading level is Frenemies: the Epic Disruption of the Ad Business (And Everything Else) book?
To quickly assess the difficulty of the text, read a short excerpt:
The idea, pace Watergate, was to “follow the money.” Without ad dollars, most old or new media would starve.
When I began reporting the book in the late spring of 2015, I had no fixed ideas or sweeping conclusions. And three years later, while I offer no sweeping bromides I do offer a picture of an industry convulsed by profound change. The reporting encompassed approximately 450 interviews, all recorded. These interviews are woven throughout this book, though readers will find few Trumpian ...personal pronouns, à la Reacting to my brilliant question, he/she said . . .
The introduction to this book is, however, written in the first person. I blame my editor, Scott Moyers, for this. Scott said it was important for me to draw a link between my subject and the larger context, offering a sense of the reporting I have pursued for the past three decades. Scott is special. One hears constant complaints about editors at publishing houses who don’t do more than a cursory edit, overwhelmed as they often are by a steady rush of new titles.
What to read after Frenemies: the Epic Disruption of the Ad Business (And Everything Else)?
You can find similar books in the "Read Also" column, or choose other free books by Ken Auletta to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
The idea, pace Watergate, was to “follow the money.” Without ad dollars, most old or new media would starve.
When I began reporting the book in the late spring of 2015, I had no fixed ideas or sweeping conclusions. And three years later, while I offer no sweeping bromides I do offer a picture of an industry convulsed by profound change. The reporting encompassed approximately 450 interviews, all recorded. These interviews are woven throughout this book, though readers will find few Trumpian ...personal pronouns, à la Reacting to my brilliant question, he/she said . . .
The introduction to this book is, however, written in the first person. I blame my editor, Scott Moyers, for this. Scott said it was important for me to draw a link between my subject and the larger context, offering a sense of the reporting I have pursued for the past three decades. Scott is special. One hears constant complaints about editors at publishing houses who don’t do more than a cursory edit, overwhelmed as they often are by a steady rush of new titles.
What to read after Frenemies: the Epic Disruption of the Ad Business (And Everything Else)?
You can find similar books in the "Read Also" column, or choose other free books by Ken Auletta to read onlineMoreLess
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