Generation And Evaluation of Novel Product Concepts Via Analysis of Experienced
Generation And Evaluation of Novel Product Concepts Via Analysis of Experienced
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These logically shade off into communication products as partial substitutes ("I can drive over to talk to him - or I can phone"), into housing and entertainment products ("We can buy a summer house - or go camping in my recreational vehicle"), indeed, into many other of life's activities. But, since one cannot compress a complete description of life into 25 attribute scales, one constrains the analysis to a narrower - usually conventional and familiar - product category or topic. This has the ...-8- effect of rendering any promising and novel cross-category new product attributes less visible or invisible to the methods we have discussed.
In sut. I, then, neither similarity-dissimilarity rankings nor focus group methods - nor any other type of method for specifying perceptual attributes or dimensions we are aware of - have the ability to provide a complete set of relevant product attributes to market researchers interested in the development of "substantially new" products.
Generation and Evaluation of Novel Product Concepts by "Typical" Users Scholars concerned with the limitations we have described in the previous section have proposed that consumer evaluators be introduced to novel product concepts ("stretcher concepts") (2, 5), as a means of inducing then to identify and evaluate new and possibly important product attributes or perceptual dimensions.
What to read after Generation And Evaluation of Novel Product Concepts Via Analysis of Experienced?
You can find similar books in the "Read Also" column, or choose other free books by Eric Von Hipple to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
These logically shade off into communication products as partial substitutes ("I can drive over to talk to him - or I can phone"), into housing and entertainment products ("We can buy a summer house - or go camping in my recreational vehicle"), indeed, into many other of life's activities. But, since one cannot compress a complete description of life into 25 attribute scales, one constrains the analysis to a narrower - usually conventional and familiar - product category or topic. This has the ...-8- effect of rendering any promising and novel cross-category new product attributes less visible or invisible to the methods we have discussed.
In sut. I, then, neither similarity-dissimilarity rankings nor focus group methods - nor any other type of method for specifying perceptual attributes or dimensions we are aware of - have the ability to provide a complete set of relevant product attributes to market researchers interested in the development of "substantially new" products.
Generation and Evaluation of Novel Product Concepts by "Typical" Users Scholars concerned with the limitations we have described in the previous section have proposed that consumer evaluators be introduced to novel product concepts ("stretcher concepts") (2, 5), as a means of inducing then to identify and evaluate new and possibly important product attributes or perceptual dimensions.
What to read after Generation And Evaluation of Novel Product Concepts Via Analysis of Experienced?
You can find similar books in the "Read Also" column, or choose other free books by Eric Von Hipple to read onlineMoreLess
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