Generic Strategy And the Product Life Cycle

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Generic Strategy And the Product Life Cycle
Ming Je Tang
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46) 0. 47(1. 25) 10. % NEW PRODUCT -0. 43(0. 0) 0. 00(0. 62) -0. 36(0. 22) PERFORMANCE 1. ROS 27. 46(8. 89) 16. 98(11. 29) 10. 15(9. 98) 2. ROI 36. 05(19. 08) 31. 66(20. 44) 24. 16(18. 40) 3. MARKET SHARE 25. 41(22. 99) 29. 05(20. 11) 28. 23(20. 18) 31 Table 2 (CONTINUE) The Strategic Groups in the Chemical Industry Group 4 Group 5 No. Of Obs 4 5 STRATEGIC DIMENSIONS (STANDARDIZED) MEAN ( S . D . ) MEAN ( S . D . ) F ( P ) 1. REL QUALITY -0. 97(0. 60) 0. 07(0. 78) 8. 4(0. 001) 2. REL PRICE -2. ...21(1. 15) -0. 51(0. 18) 23. 2(0. 001) 3. VERT INTEGRTN 0. 53(0. 39) -1. 10(0. 24) 34. 6(0. 001) 4. PROD R&D/REV -0. 71(0. 06) 1. 65(0. 36) 90. 0(0. 001) 5. PROC R&D/REV -1. 00(0. 00) -1. 00(0. 00) 15. 9(0. 001) 6. SALES FRC/REV 0. 78(0. 36) 0. 44(0. 46) 22. 4(0. 001) 7. ADV&PROMO/REV 5. 53(1. 04) -0. 15(0. 13) 490(0. 001) 8. P&E NEWNESS 0. 50(0. 71) 0. 38(0. 91) 9. 0(0. 001) 9. REL DIR COST 1. 30(0. 17) -0. 17(0. 18) 20. 2(0. 001) 10. % NEW PRODUCT -0. 50(0. 42) 4. 47(0. 47) 128(0. 001) PERFORMANCE F (P) r' 1.

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