Getting Your Name in Print

Cover Getting Your Name in Print
Getting Your Name in Print
H S Mccauley
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Above all, do not repeat your- self.
All the world loves a controversy, and if there is opportunity for such in your remarks, be sure to inject it. But if you attack any- body or anything, be specific in your charges and your explanatory statements. Again of- fer proof. Merely calling names will weaken your talk for purposes of publication.
Sensationalism vs. Views 51 If you are to discourse on a dry subject, connect it in some manner with the every-day life of the people. This will give it wid
...e in- terest.
A talk on the necessity of extending the right of eminent domain to gas companies would not appear promising to most editors. But if the speaker declared forcefully that such extension would greatly lower the price of gas, or would triple it, the editor would be inter- ested. The right of eminent domain would be closely linked with a matter vital to everyone.
A reporter assigned to a mining engineers' convention in Chicago was nearly suffocated with the boredom of an interminable paper on coal, until the reader remarked, apparently as an afterthought, that a certain process of min- ing was destined to cut costs in half.


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