Great Fortunes And How They Were Made; Or, the Struggles And Triumphs of Our Self-Made Men

Cover Great Fortunes And How They Were Made; Or, the Struggles And Triumphs of Our Self-Made Men
Great Fortunes And How They Were Made; Or, the Struggles And Triumphs of Our Self-Made Men
Mccabe, James Dabney, 1842-1883
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Bonner in advertising are perfectly marvelous. He never advertises unless he has something new to present to the public. He pays from five to twenty-five thousand dollars a week when he advertises." Mr. Bonner well kaew that all his advertising would be worth nothing in the end unless he made the ^* Ledger " worthy of the public patronage^ and he exerted himself from the first to secure the services of a corps of able and popular writers^ In hig arrangements with his contributors^ he inaugurate...d a system of liberality and jvMness which might well put his rivals to shame.
When Mr. Everett was engaged in his noble effort to assist the ladies of the Mount Vernon Association in purchasing the home and tomb of Washington^ Mr. Bonner proposed to him to write a series of papers for the " Ledger/' for which he offered him ten thousand dollars, the money to be appropriated to the purchase of Mount Vernon. Mr. Everett accepted the offer, and the celebrated Mount Vernon Papers were the result This was a far-sighted move on the part of Eobert Bonner.


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