Handbook of Church Advertising
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In our eReader you can find the full English version of the book. Read Handbook of Church Advertising Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Handbook of Church Advertising
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To quickly assess the difficulty of the text, read a short excerpt:
The Wayside Pulpit is always saying something worth while. The result is that millions of people are forming the habit of always reading it. To build an effective church bulletin board is an achievement; but Digitized by VjOOQ IC Courtesy American Unitarian Afisociation, 25 Beacon Street, Boston Digitized by VjOOQ IC Digitized by VjOOQ IC CHANNELS OF PUBLICITY 77 to build these habits in human beings is a greater achievement.
Part of the complete equipment of the Wayside Pulpit is a well-built ...changeable letter device for the local announcements of the church.
Newspaper advertisements. — Here we have the greatest medium for advertising if our object be the inunediate gathering of a crowd, or the filling of the empty pews, according to Dr. Horace Westwood, pastor of the First Unitarian Church, Toledo. "Use large spaces if finances will permit,'' he urges. "Yet large display with poor copy is not half as effective as small display with good copy. A two-inch double column is just as effective in making an announcement of a sermon as three times the space, providing the advertisement is distinctive and not too crowded.
What to read after Handbook of Church Advertising?
You can find similar books in the "Read Also" column, or choose other free books by Case, Francis Higbee, 1896- to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
The Wayside Pulpit is always saying something worth while. The result is that millions of people are forming the habit of always reading it. To build an effective church bulletin board is an achievement; but Digitized by VjOOQ IC Courtesy American Unitarian Afisociation, 25 Beacon Street, Boston Digitized by VjOOQ IC Digitized by VjOOQ IC CHANNELS OF PUBLICITY 77 to build these habits in human beings is a greater achievement.
Part of the complete equipment of the Wayside Pulpit is a well-built ...changeable letter device for the local announcements of the church.
Newspaper advertisements. — Here we have the greatest medium for advertising if our object be the inunediate gathering of a crowd, or the filling of the empty pews, according to Dr. Horace Westwood, pastor of the First Unitarian Church, Toledo. "Use large spaces if finances will permit,'' he urges. "Yet large display with poor copy is not half as effective as small display with good copy. A two-inch double column is just as effective in making an announcement of a sermon as three times the space, providing the advertisement is distinctive and not too crowded.
What to read after Handbook of Church Advertising?
You can find similar books in the "Read Also" column, or choose other free books by Case, Francis Higbee, 1896- to read onlineMoreLess
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