Harborwalk Sign Graphics System, Phase Ii Report. (Draft)

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Harborwalk is not really about fish and waves. It's a walk around the harbor of a vital, historically signifi- cant American city. Harborwalk is about movement, views, access and direction on the harbor edge of Boston, a city with a nautical, maritime tradition that requires a distinctive identity. Because wayfinding has been a major topic defined throughout our Phase I Report, we recom- mend continuing to explore images that express this idea of walking, of navigating, the city and along the h...arbor.
The logo must be versatile and able to be applied in a variety of sizes, materials, places and dimensions. Each succesful appKcation of the logo increases its recognition and utility. We propose to use the logo as a cast element, pavement medallion, weathervane (whirUgig), sign panel, direc- tion/orientation tool. It will be applied to brochures, maps, buttons, t-shirts, pins, exhibits, gateways, kiosks, banners.
Harborwalk's logo must therefore be extremely versatile and reproduc- ible in a wide range of forms, sizes, and media.


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