Harvard Business Studies, volume 2
Harvard Business Studies, volume 2
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In our eReader you can find the full English version of the book. Read Harvard Business Studies, volume 2 Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Harvard Business Studies, volume 2
What reading level is Harvard Business Studies, volume 2 book?
To quickly assess the difficulty of the text, read a short excerpt:
The larger the trial group and the more clearly classified the various lists used, the more exact an index will the test give on the results from the complete mailing. Experience with the varying factors involved teaches one to sense the abnormal, whether in composition of mailing list or ratio of responses.
This method of studying ideas and forms of expres- sion in direct advertising would be important even 14S Digitized by VjOOQIC MATERIALS though its use did not extend to other agencies, sin...ce it pennits the business man to guide an extensive adver- tising campaign by means of an investigation relatively inexpensive. But the importance of the laboratory method does not end with direct advertising. The root idea is the same whatever the agency for selling em- ployed. Selling is accomplished by conmiimicating ideas about the goods through middlemen, salesmen, general advertising, or direct advertising. The ideas remain virtually the same in all instances. The business man, therefore, can determine in his direct selling laboratory what ideas and what combinations of ideas constitute the most eflFective selling material.
What to read after Harvard Business Studies, volume 2?
You can find similar books in the "Read Also" column, or choose other free books by Arch Wilkinson Shaw, Melvin Thomas Copeland, Don Lorenzo Stevens to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
The larger the trial group and the more clearly classified the various lists used, the more exact an index will the test give on the results from the complete mailing. Experience with the varying factors involved teaches one to sense the abnormal, whether in composition of mailing list or ratio of responses.
This method of studying ideas and forms of expres- sion in direct advertising would be important even 14S Digitized by VjOOQIC MATERIALS though its use did not extend to other agencies, sin...ce it pennits the business man to guide an extensive adver- tising campaign by means of an investigation relatively inexpensive. But the importance of the laboratory method does not end with direct advertising. The root idea is the same whatever the agency for selling em- ployed. Selling is accomplished by conmiimicating ideas about the goods through middlemen, salesmen, general advertising, or direct advertising. The ideas remain virtually the same in all instances. The business man, therefore, can determine in his direct selling laboratory what ideas and what combinations of ideas constitute the most eflFective selling material.
What to read after Harvard Business Studies, volume 2?
You can find similar books in the "Read Also" column, or choose other free books by Arch Wilkinson Shaw, Melvin Thomas Copeland, Don Lorenzo Stevens to read onlineMoreLess
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