Hearing On Export Promotion Efforts Hearing Before the Subcommittee On Export

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Hearing On Export Promotion Efforts Hearing Before the Subcommittee On Export
United States Congress Senate Committee On Smal
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S. Producers world class competitors.
The National Export Strategy takes a step toward recognition these issues in its discussion of the role product standards and cer- tification requirements. But it is indicative that this discussion oc- curs in a chapter entitled "Regulatory Obstacles to Exports" rather than within a context that describes the contribution, such stand- ards can make by stimulating companies to create and upgrade their competitive advantage.
One way to help nurture this persp
...ective is to include those who represent it in the discussions of the Trade Promotion Coordinating Committee. We note that the TPCC anticipates broadening its rep- resentation beyond those entities traditionally associated with trade promotion. We would go a step further and urge that agen- cies such as the Department of Commerce, DOD and SBA draw on the experience of certain of their non-trade directed departments — the National Institute of Standards and Technology, the Small Business Innovation Research program, as they develop input to this group.

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