History of Journalism in San Francisco 1940 6

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And we are so glad he used your BITTERS." A Lady of Utica, N. Y.
None genuine without a bunch of Green Hops on the V/hite label. Shun all the vile poisonous stuff With "HOP" or "HOPS" in their name, ( Alta California , 6/25/85) Advertising had not yet become the highly special- ized art that it is today. There were no agencies and no specialists. Most of the work was of a routine nature and apparently assigned to some clerk v/ho had no idea of utiliz- ing the space to its best advantage. Even l
...arge firms adver- tising on a national scale fell short of the ideal arrange- ment, over-stuffing their ads with material which today would be omitted. Look at some of the tobacco ads of the decade: 101 PET CIGARETTES are the best, Cicarette smokers who are willing to pay a little more than the price charged for the ordinary trade cigarettes will find PET CIGARETTES superior" to all others. They are made from the Highest Cost Gold Leaf Grown in Vir- ginia, and are absolutely without adulteration or dr\igs, "'e do not print the name on each Cigarette, ink or bronze being poisonous v/hen smoked or inhaled.

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