History of the Comstock Patent Medicine Business And Dr. Morse's Indian Root Pills

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] A few years after their initial introduction, Dr. Howard's Blood BuilderPills somehow became "electric"--this word surrounded by jagged arrowsprominently featured on the outer wrapper--although the character of theimprovement which added this new quality was not explained anywhere. Theliterature accompanying these remedies explained that "in the evening ofan active, earnest and successful life, and in order that the public atlarge might participate in the benefit of his discoveries, " Dr. How...ardgraciously imparted to the proprietors the composition, methods ofpreparation, and modes of using these medicines. In other words, he wasobviously a public benefactor of the same stamp as Dr. Morse and Dr. Cunard--although by the final years of the century, the old story aboutthe long absence from home, the extended travels in remote lands, andthe sudden discovery of some remarkable native remedy would probablyhave sounded a trifle implausible.
*Putting the Pills Through* Given the characteristics of the patent-medicine business, its mostdifficult and essential function was selling--or what the Comstocks andtheir representatives frequently described in their letters as "puttingthe pills through.


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