How Reason Why Copy Dried Up a County

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How Reason Why Copy Dried Up a County
Norman Egbert Richardson
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One headline, which with the ad that ran beneath served in a large measure to overcome the "wet's" higher tax threat, was "Lenawee County $1, 000, 000 Richer!" It must be remembered that the county is the third richest in the United States and in- stead of this being a detriment to the "dry" cause, which it might have been if the "wet" manager had utilized the opportunity it proved a boon, for the "dry" ad-writer held up the $1, 000, 000 that two "dry" years would leave within the county becaus
...e of the elim- ination of the saloon. This was the key- note of that ad: "Let's keep this Million ourselves and not give it away outside the county let's increase our property valuation by a million, " and thus played upon the germ for more which exists underneath the shirt of the man who has accumulated even a little. The $1, 000, 000 represented the Lenawee County drink bill for two years.
Another effective mode of showing the voters of the county the alleged injustice of the saloon regime was the comparison of the $500, 000 a year drink bill with the 8 yearly saloon license $31, 000 for the entire county's saloons.


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