How to Attract And Hold An Audience a Popular Treatise On the Nature Preparat

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How to Attract And Hold An Audience a Popular Treatise On the Nature Preparat
J Berg Joseph Berg Esenwein
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If I were really deep, all the world would under- stand. CHARLES KINGSLEY.
Clear writers, like clear fountains, do not seem so deep as they are. WALTER SAVAGE LANDOR.
In the last chapter we saw the value of a large and accurate oratorical vocabulary. We are now to note by what means individual words are to become fused in the alembic of the soul and become a power in speech.
Walter Pater once said that a man should have " a vocabulary faithful to the coloring of his own spirit " ; and Buffon wr
...ote, " Style is the man himself. " Both of these maxims recognize a truth fundamental to our theme I. Personality must Dominate the Style in Ptiblic Discourse It is true that the qualities of Purity, Propriety, and Precision in diction, and of Clearness, Unity, Emphasis, Force, Harmony, and Vitality, in general composition, are of primary importance * in spoken discourse as well 1 See pp. 100-108. 93 94 STYLE IN PUBLIC DISCOURSE as in written ; it is furthermore true, as will presently appear, that other facts also help determine the style of the speaker; but personality must pervade and domi- nate them all.

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