How to Double the Day's Work ..
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In our eReader you can find the full English version of the book. Read How to Double the Day's Work .. Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book How to Double the Day's Work ..
What reading level is How to Double the Day's Work .. book?
To quickly assess the difficulty of the text, read a short excerpt:
In other words, the man who writes a successful form letter must know a great deal more than his own factory and workshop can teach him. He must know every customer's mental attitude, every customer's tastes.
88 BUSINESS-GETTING LETTERS needs and tendencies. He must be able to look into the mind of the buyer and make his argument confonn to the attitude he finds there.
He must be earnest first of all; otherwise his claims, no matter what their nature, will not be seriously con- sidered at all. ...He must be specific and direct on top of that, so that, when his claims are considered they will appeal and convince.
Our recipe for composing the argument of a form letter according to these principles, is short in words, but sweet in results. Here it is: Take several large sheets of copy paper — a ream or so will do — and before you write one word in favor of your goods — ^before you advance one boost about your- self, I say — THINK OP THE OTHEE FELLOW'S VIEWS.
Climb over to the other side of the fence, and look at your proposition through his eyes.
What to read after How to Double the Day's Work ..?
You can find similar books in the "Read Also" column, or choose other free books by System Company to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
In other words, the man who writes a successful form letter must know a great deal more than his own factory and workshop can teach him. He must know every customer's mental attitude, every customer's tastes.
88 BUSINESS-GETTING LETTERS needs and tendencies. He must be able to look into the mind of the buyer and make his argument confonn to the attitude he finds there.
He must be earnest first of all; otherwise his claims, no matter what their nature, will not be seriously con- sidered at all. ...He must be specific and direct on top of that, so that, when his claims are considered they will appeal and convince.
Our recipe for composing the argument of a form letter according to these principles, is short in words, but sweet in results. Here it is: Take several large sheets of copy paper — a ream or so will do — and before you write one word in favor of your goods — ^before you advance one boost about your- self, I say — THINK OP THE OTHEE FELLOW'S VIEWS.
Climb over to the other side of the fence, and look at your proposition through his eyes.
What to read after How to Double the Day's Work ..?
You can find similar books in the "Read Also" column, or choose other free books by System Company to read onlineMoreLess
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