How to Run a Store

Cover How to Run a Store
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The same policy should be followed with your 204 HOW TO RUN A STORE window advertising if it is to be considered as seriously as it deserves to be.
This all means a lot of bother and annoyance and trouble and nuisance and every other kind of an excuse for being lazy that a retailer can think of. But the merchant who will tackle the job and master it will find it not such a burden after all and he will be ahead of his competitor who runs his business on hunches and rule of thumb.
Have you ever s
...tudied the window displays in other stores in your town. Observation and imagination will give you scores of new ideas. Every good window display can be adapted to your needs. The hardwareman can adopt and adapt that clever window of the dry goods man and vice versa. Originality does not imply the creation of new ideas that's practically impossible but of absorbing existing ideas, and making them express your own individuality.
Every store window display do0s one of three things. It either attracts or repels or makes no im- pression at all.


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