How to Write Letters That Win : 247 Vital Pointers Gathered From a Study of 1200 Actual Letters

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I don't knon why you have been silent during these twelve months. But whatever has prevented you from trying this machine, I want to remove that obsta- cle now, I want to permit you to ple.oo this calculator In your office and try It even though you fully Intend In advance - to send it back -- even Indeed If I receive nothing from you but a frank opinion of It and a return shipEsat at my expense.
So I am Raising you this offer — an offer so fair and bread that even If you had made It yoi-u-aelf
... you could not have made the conditions fairer- It Is no longer a question of wije!,h:'i^ the machine Is really practical — for 5^000 concerns you know and respect have actually tried It out - and now stand behind It. It la no longer a question of whether op not you can afford It — for under the new offer, you 'o&v for the machine aa It rays for Iteelf .
Read the offer through and ask yourself If you could receive a fairer one.
A quarter a day — the oost of s couple cigars — places the Crown In your office at once .


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