How to Write Letters That Win How to Build Business Letters That Command Atten

Cover How to Write Letters That Win How to Build Business Letters That Command Atten
How to Write Letters That Win How to Build Business Letters That Command Atten
George F George Frederick Chambers
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A typical paragraph offering one of these suggestions follows : " Since you are unable to pay the whole of your bill noiv, we will let you settle for the rest with your personal accept- ances, bearing interest at 6%. Send us the 75 which you can pay now. For the remainder, 150, you can send us at the same time one bill payable in sixty days ; or two bills equal in amount, payable respectively ; or three equal in amount, payable respectively in thirty, sixty, and ninety days. Choose the plan whi...ch suits you best. This arrangement will help you over your present difficulty. " AN appeal that will reach many debtors is one that suggests the bad effect of non-payment on their busi- ness, or, conversely, the good effect of prompt payment. In other words, it makes the man think of his own loss or gain. In this case, the suggestion of loss is usually more emphatic than that of gain. His guilty conscience unless it is hardened by long misuse will reinforce the appeal. The loss that is suggested may be refusal of future credit by our firm, the damage to his credit with other houses, the loss of financial standing in his community, and similar matters of vital importance to a business man.

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