Industrial Goodwill

Cover Industrial Goodwill
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The new idea today is the interest and loyalty of workers. They are free and organizing as never before. Courts, legislatures and governments cannot be depended upon as in the past to coerce them.
The business man with the new idea will get their interest and loyalty. Some will fail, others will succeed. But the chances of failure are probably greater by sticking to the old ideas than by venturing on the new ones.
For loyalty today is not the loyalty of former days.
The slave was loyal because
...he could not quit. The laborer is loyal if he has no alternative to go elsewhere.
He is loyal in hard times and disloyal in good times.
The new idea of loyalty is the loyalty of those to whom unemployment is no penalty. The law of hiring and firing has no coercion for them. They can find another job, or can wait until they find it.
The new loyalty is the loyalty, not of penalties, but of goodwill. It is not afraid to quit or be fired, but willingly stays and works. And this kind of loyalty is not an inborn instinct of workmanship, but must be taught and drawn out by education, and kept up by continuous effort on the part of the employer.


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