Influencing Men in Business; the Psychology of Argument And Suggestion
Influencing Men in Business; the Psychology of Argument And Suggestion
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In our eReader you can find the full English version of the book. Read Influencing Men in Business; the Psychology of Argument And Suggestion Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Influencing Men in Business; the Psychology of Argument And Suggestion
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To quickly assess the difficulty of the text, read a short excerpt:
The Domino Crystal Salt was at one time the only salt on the market which did not cake and which ran freely from the container. The Gillette safety razor had very decided points of superiority over any of its original competitors.
When goods have such talking points on price or quality as those here cited they should be used as the basis for arguments for the purchase of the goods. These par- ticular strong points should be emphasized and so presented to the possible customers that they would b...e influenced to compare these goods with the competing lines. The customers should be led to use logical reason- ing, for if they do the result of their delib- eration will be a definite balancing of ac- counts in favor of the goods with the un- usual arguments. What is said of selling goods may be said of all attempts to influ- ence men. If there are altogether unusual and convincing arguments available they should be utilized as far as possible. If an attempt is being made to induce workmen to change from fixed salaries to the piece rate WHEN TO USE ARGUMENTS 81 system and also to increase their output very materially, the men should be shown by clear and convincing arguments that their wages would be permanently increased by the pro- posed change.
What to read after Influencing Men in Business; the Psychology of Argument And Suggestion?
You can find similar books in the "Read Also" column, or choose other free books by Scott Walter Dill to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
The Domino Crystal Salt was at one time the only salt on the market which did not cake and which ran freely from the container. The Gillette safety razor had very decided points of superiority over any of its original competitors.
When goods have such talking points on price or quality as those here cited they should be used as the basis for arguments for the purchase of the goods. These par- ticular strong points should be emphasized and so presented to the possible customers that they would b...e influenced to compare these goods with the competing lines. The customers should be led to use logical reason- ing, for if they do the result of their delib- eration will be a definite balancing of ac- counts in favor of the goods with the un- usual arguments. What is said of selling goods may be said of all attempts to influ- ence men. If there are altogether unusual and convincing arguments available they should be utilized as far as possible. If an attempt is being made to induce workmen to change from fixed salaries to the piece rate WHEN TO USE ARGUMENTS 81 system and also to increase their output very materially, the men should be shown by clear and convincing arguments that their wages would be permanently increased by the pro- posed change.
What to read after Influencing Men in Business; the Psychology of Argument And Suggestion?
You can find similar books in the "Read Also" column, or choose other free books by Scott Walter Dill to read onlineMoreLess
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