Information Flow in An R D Laboratory

Cover Information Flow in An R D Laboratory
Information Flow in An R D Laboratory
Thomas J Thomas John Allen
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We are unable to test this latter possibility with the present data, but it remains an empirical question, and the subject for further research.
-2k The situation described in the preceding paragraph is not unlike that dis- covered in mass communications research. In that context, opinion leaders were found to be differentiated by topic; those who were influential in public af- fairs were not necessarily influential in determining fashion patterns, and so on- Moreover, the nature of the area of
... influence was found to be related to media exposure.
When medium content was taken into account, it was found (at a more de- tailed level of analysis) that movie leaders read movie magazines more, public affairs leaders read more news magazines, fashion leaders more fashion magazines, and so on, suggesting that we should look in more detail at the content of the messages processed by the various gatekeepers in R&D laboratories. We are im- plying that the selection of channels (e. G. , literature vs.


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