Information Technology And Product Policy a Smart Products
Information Technology And Product Policy a Smart Products
Anirudh S Dhebar
The book Information Technology And Product Policy a Smart Products was written by author Anirudh S Dhebar Here you can read free online of Information Technology And Product Policy a Smart Products book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is Information Technology And Product Policy a Smart Products a good or bad book?
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Earlier, I argued that it is often difficult to predict the impact of IT-based product changes on the product-user interface. The difficulty takes on special significance in the dynamic context. Most products require a period of breaking in and getting accustomed to, and the more complex the product and the more sophisticated the product-user interface (this often follows from product complexity), the greater the consumer's investment in becoming familiar with the product, let alone mastering i...ts use. Especially for IT-rich products, the consumer's learning curve is resource-intensive, if not in terms of money, certainly in terms of time, trials-and-errors, understanding-and-memorizing command protocol, frustration, "getting used to, " and so on. It is this resource intensity that contributes in a major way to consumer-investment durability: surely, the consumer can be excused for resisting a new version if a major investment must be made on becoming unaccustomed to the existing version and getting accustomed to a new version.
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