Information Technology And Product Policy B Information Products

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Information Technology And Product Policy B Information Products
Anirudh S Dhebar
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Nonphysical (Electronic) Media If digitization and multimedia are the trend in publishing, then on-line services, the Internet, and the World Wide Web are major business and cultural happenings, affecting not only the product policies of existing information-product suppliers, but also expanding the product mix of a much -17- wider range of businesses to include "information, " and the product mixes of all to include "remote analysis, " "communication, " and "transactions. " What we have in the
... on-line services-Internet- Worldwide Web phenomenon is an opportune marriage of information and telecommunications technologies to unleash an information revolution. 15 In this section, I shall try to conceptualize the major product-policy implications of this revolution.
To help structure the discussion, let us go back to the Reuters example. The Reuters Monitor Money Rates Service, introduced in 1973, was neither Reuters' first nor last financial-information product delivered over a information-plus-telecommunications technology network: 16 • As early as October 1851, the company's founder, Paul Julius Reuter, used newly laid telegraph wires under the English Channel to supply customers in London and Paris with price information from major European stock exchanges.


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