Intensive Selling a Comprehensive Analysis of Possibilities for Increasing Prof
Intensive Selling a Comprehensive Analysis of Possibilities for Increasing Prof
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In our eReader you can find the full English version of the book. Read Intensive Selling a Comprehensive Analysis of Possibilities for Increasing Prof Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Intensive Selling a Comprehensive Analysis of Possibilities for Increasing Prof
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To quickly assess the difficulty of the text, read a short excerpt:
It lays upon the desk, face up, within range of the prospect's eyes for several days. The second advantage of the blot- ter as an advertising medium lies in its low cost.
In blotters the advertiser has several fundamentally advantageous features, which usually result in satisfactory returns when properly planned, prepared and distributed.
The blotting utility should not be con- sidered, alone, of sufficient value to make the blotter a profitable investment as an advertisement.
To be effective, ...blotters should be so prepared that they catch the eye with a striking cut, and pleasingly deliver a definite message.
The space for advertisement on the ordinary blotter is about the same area as the space in the average magazine ad- vertisement. In a magazine advertise- ment the copy receives probably twenty times the thought that is given the aver- age blotter. As a result of poor copy, Utility of blotters first advantage To be effective must be seen and retained 104 INTENSIVE SELLING Blotter copy deserving of more thought Good distribution necessary for good results Blotters should be planned in series Single blotters have slight advertising value the hammering away counts inadequate display and attractiveness, due to neglect or lack of the necessary ability on the part of the advertiser, a large per- cent of the blotters in service today are mediocre or frankly poor.
What to read after Intensive Selling a Comprehensive Analysis of Possibilities for Increasing Prof?
You can find similar books in the "Read Also" column, or choose other free books by Flint Mcnaughton to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
It lays upon the desk, face up, within range of the prospect's eyes for several days. The second advantage of the blot- ter as an advertising medium lies in its low cost.
In blotters the advertiser has several fundamentally advantageous features, which usually result in satisfactory returns when properly planned, prepared and distributed.
The blotting utility should not be con- sidered, alone, of sufficient value to make the blotter a profitable investment as an advertisement.
To be effective, ...blotters should be so prepared that they catch the eye with a striking cut, and pleasingly deliver a definite message.
The space for advertisement on the ordinary blotter is about the same area as the space in the average magazine ad- vertisement. In a magazine advertise- ment the copy receives probably twenty times the thought that is given the aver- age blotter. As a result of poor copy, Utility of blotters first advantage To be effective must be seen and retained 104 INTENSIVE SELLING Blotter copy deserving of more thought Good distribution necessary for good results Blotters should be planned in series Single blotters have slight advertising value the hammering away counts inadequate display and attractiveness, due to neglect or lack of the necessary ability on the part of the advertiser, a large per- cent of the blotters in service today are mediocre or frankly poor.
What to read after Intensive Selling a Comprehensive Analysis of Possibilities for Increasing Prof?
You can find similar books in the "Read Also" column, or choose other free books by Flint Mcnaughton to read onlineMoreLess
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