Inter Firm Technological Collaboration the Case of Japanese Biotechnology
Inter Firm Technological Collaboration the Case of Japanese Biotechnology
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In our eReader you can find the full English version of the book. Read Inter Firm Technological Collaboration the Case of Japanese Biotechnology Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Inter Firm Technological Collaboration the Case of Japanese Biotechnology
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In many of these collaborations the firms with technologies expect the firms with business expertise to help them in commercializing the technologies, i. E. Launching new products into the market 21 place. Through friendly relationships with these companies technology firms also expect to learn business management skills in the pharmaceutical and seed industries for future internalization. (Umesawa, 1983) These joint research projects are most likely to produce sales licensing agreements betwee...n firms with technology and firms with business resources. Japanese pharmaceutical companies have large sales forces called "Propa (propaganda)" who have strong educational backgrounds in general pharmacy as well as sales techniques. Joint research projects provide easy access to these powerful sales forces and marketing channels as well as to business expertise. The president of Morinaga Milk conceded, "We cannot do without the collaboration with pharmaceutical companies for the commercialization of biotechnology.
What to read after Inter Firm Technological Collaboration the Case of Japanese Biotechnology?
You can find similar books in the "Read Also" column, or choose other free books by Edward Baer Roberts to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
In many of these collaborations the firms with technologies expect the firms with business expertise to help them in commercializing the technologies, i. E. Launching new products into the market 21 place. Through friendly relationships with these companies technology firms also expect to learn business management skills in the pharmaceutical and seed industries for future internalization. (Umesawa, 1983) These joint research projects are most likely to produce sales licensing agreements betwee...n firms with technology and firms with business resources. Japanese pharmaceutical companies have large sales forces called "Propa (propaganda)" who have strong educational backgrounds in general pharmacy as well as sales techniques. Joint research projects provide easy access to these powerful sales forces and marketing channels as well as to business expertise. The president of Morinaga Milk conceded, "We cannot do without the collaboration with pharmaceutical companies for the commercialization of biotechnology.
What to read after Inter Firm Technological Collaboration the Case of Japanese Biotechnology?
You can find similar books in the "Read Also" column, or choose other free books by Edward Baer Roberts to read onlineMoreLess
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