Introduction to Economics

Cover Introduction to Economics
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The far-sighted monopolist, then, instead of increasing the prices of all grades uniformly, will so distribute the increase of price as to burden each class of customers as much as they will bear without withdrawing custom.
In some cases where no real differences in quality exist, the consumer is made to believe that there are such differ- MONOPOLY PRICE 73 ances. Some years ago — and perhaps to-day — there were several grades of salt on the market, selling at different prices. The manufacturer
... who produced them has ad- mitted that they were all exactly the same. The classes who could afford to pay high prices for salt bought the grade that was alleged to be the best; those who could pay less bought cheaper grades. Thus the manufacturer, who enjoyed a limited monopoly, was able to make each class of consumers pay according to ability. It is easy to see how far this principle might be carried in the case of such articles as soap, chocolate, canned goods. It is a wise man who knows what ingredients go into these com- modities ; and if the manufacturer, who must know, says that one is purer and more choice than another, what can you or I do but accept his statement and pay the higher price for the so-called better quality ?

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