Introduction to Management Science And Marketing

Cover Introduction to Management Science And Marketing
Introduction to Management Science And Marketing
David Bruce Montgomery
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This new data may then be displayed for the manager's use in making decisions, formulating new models, and understanding his environment. With this brief outline of the information system, each component will now be analyzed in more detail. The Data Bank The data bank represents the system's first contact with the environment. The data bank serves as a store house for the information that the firm views as relevant for its decisions. A typical flata bank structure is outlined in Figure I-5. Thi...s data bank has a data FIGURE 1-5 Data Bank DATA BANK DATA PRE-PROCESSOR V DATA STORAGE DISAGGREGATED CLEAN RAW AGGREGATED ENVIRONMENT MODEL GENERATED STATISTICALLY PROCESSED MANAGEMENT JUDGEMENTS 29 _^ DATA CAPABILITY RETRIEVAL FILE TRANSFORMATION FILE REORGANIZATION UPDATING ABILITY 30 pre-processor associated with it. The pre-processor can be used to code and clean data. Clean data are data that are correctly recorded and organized. Since errors may occur in data during collection and preparation for processing, the data will need to be cleaned before it 4 is in suitable form for display to management or for use in models.

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