Issues in the Design of An Applied Behavioral Science Course for Health Administ

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Issues in the Design of An Applied Behavioral Science Course for Health Administ
Mark S Plovnick
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Existence of multiple professional disci- plines in health care, often with conflicting goals.
Against this general background, the authors have been working as management educators, researchers, and consultants in health care systems for several years In an attempt to transfer to these systems knowledge and skills from the applied behavioral sciences that have for many years been used very effectively In non-hcaltli care settings. These experiences have provided a first-hand view of both the k
...inds of skills that are necessary for managers in these settings, and some of tlie educational de- sign Issues th. It must be addressed if these skills are to be effectively transferred fl]. The remain- der of this paper will address some of these ques- tions as they specifically relate to the design of a course in the management of ambulatory care set- tings for graduate students in health administra- tion.
WHY AMBULATORY CARE MANAGEMENT?
One of the principle areas of concern in health care management has been tlie administration of ambulatory care fneilitleB.


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