Kaching: How to Run An Online Business That Pays And Pays

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VideoEgg isn’t strictly a CPM ad network; it calls itself a cost-per-engagement (CPE) network. It’s not entirely clear what that means, but it seems to suggest that the amount you’ll receive from running the company’s ads on your site will depend on what the users do, not just on the numbers who reach your site, making it more like a CPA system. The least they have to do is to mouse over the little video ad box the network supplies. That turns the box into a much larger overlay, which runs a nea...t video ad (Figure 3.12).  Figure 3.11 Morning Falls takes you just a step higher.  The ads themselves are beautifully done and generally come from large companies like Lexus, BMW, McDonald’s, and AT&T, so you will be showing quality on your site. In return, VideoEgg demands at least 1,000 active users every day. Active users likely means users who have actually watched the ad, not just passed through a page with an ad on it. You might well need a daily rate of perhaps 50,000 unique visitors to deliver that kind of return.  Clearly, VideoEgg isn’t going to be something you’ll be putting on your blog as soon as you launch.

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