Keeping Up With Rising Costs

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Where before there was but one method of lighting, the merchant may now select from among a variety: the orange of gas and oil, the yellow of incan- descent gas and electric lights ; the blue white of car- bons; the deep jellow of the flaming arc; and others.
Direct, indirect, and semi-direct systems are available and have their individual characteristics.
Although daylight cannot yet be closely simulated in equipment suitable for extended installations, screen filters and special diffusing glo
...bes make it possible to better the results of yesterday. All of these various technical problems related to proper store illumination have been carefully studied and proper modifications for the store sizes accurately summarized. Many public utility companies gladly place knowledge of this type at the disposal of merchants.
Supplies — third of the four items here considered — seldom exceed one per cent of the net sales and in the majority of stores they are below one-half of one per cent. The following averages for the twelve lines offer standards that make tentative comparisons possible — they include incidentals like paper, twine, boxes, water, and all the additional costs needed to keep the busi- ness going, but which are neither covered in the other expense classifications discussed elsewhere in this book, MISCELLANEOUS SAVINGS 135 nor used for purposes the nature of which makes it pos- sible to allocate them under one or another of the main items customarily found in expense accounts : Pereentaf e of Total Line iS'ctSak'S Jewelry .89';'o Hardware .C(i% Clothing 4;!% Vehicles SJid implements .42% Furniture 41% Dry goods ^ .38% Groceries .37% Drugs 36% Mail order houses .34% Department stores .3:Z% Boots and shoes .30% Variety goods .21% Less than one-half of one per cent of the net sales in most lines — as shown above — and scattered over many items, the supply bills offer a temptation to spend un- necessarily.


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