Library Advertising Publicity Methods for Public Libraries Library Work With
Library Advertising Publicity Methods for Public Libraries Library Work With
Walter Alwyn Briscoe
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It behoves all concerned in Public Library administration to get it firmly planted in the minds of everyone that Public Libraries are " necessary for the education and betterment of the People. " • • • • • Various " publicity " methods are outlined — some detailed — in this volume. The ideas contained herein are presented with the object that they will suggest something better to the practical mind. Out of the many suggestions offered one at least may be thought worthy of adoption. There are nu...merous methods of Library advertising advanced, some of them " unorthodox " ; but they are all devised to one end — to bring the activities of the Libraries and the value of books more prominently to the notice of the People, and to keep the service constantly before the public. • • • • • " Ut sementem feceris, ita metes. '' — Cicero. II **THE USES OF ADVERTISEMENT'' " Give us bold advertisement " wrote Shakespeare in Henry IV, and his well-known phrase in ^s You Like It, to the effect that " Sweet are the uses of adversity, " has, in these days of competition and matter-of-fact times, been even paraphrased to read as " Sweet are the uses of advertisement !
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