Life Insurance for Professors; a Study of the Problem of Protection for the Families of Salaried Men

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He could be sure, however, that on every premium date he would be visited by an agent who would seek to convince him of the advantage of changing his insurance to the ordinary life form.
A more significant reply to the insurance man, whose argu- ment we are considering, is, that while the companies do offer term insurance they do not make very great efforts to explain to people requiring insurance the desirability of using the term policy. Agents are not encouraged to advertise term insurance p
...olicies and they are paid smaller commissions on them than on ordinary life and endowment policies, so that it is not to the interest of the soliciting agents to urge term insurance. It is probably fair to say that the typical insurance agent mentions term insurance only as a last resort, when he is fully convinced that he cannot persuade his prospect to take an ordinary life or endowment policy. The mortality experience of the companies is not as favorable under term insurance as under whole life insurance, but this is the result of an adverse selection, which would hardly occur if term insurance were more extensively written.

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