Lycoming College Catalog 1998-99
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Prerequisite: BUS 244 or consent of instructor.
332 ADVERTISING AND PROMOTION How businesses and other institutions promote their products to consumers. The role of advertising and promotion in the marketing strategy of the firm in investigated, and the effects of different promotional tools and advertising techniques is discussed.
Prerequisite: BUS 228 or consent of instructor.
338 FUNDAMENTALS OF FINANCIAL MANAGEMENT A study of the fundamental theory, tools, and methods of financial managemen...t.
Topics include the mathematics of finance, working capital management, capital budget- ing, and analysis of financial statements.
Prerequisites: ACCT 110 and MATH 103, or consent of instructor.
339 INTERMEDIATE FINANCIAL MANAGEMENT An intensive study of issues and applica- tions of financial management. Topics covered include international finance, ethics, capital structures, cost of capital, financial analysis and forecasting. Extensive use of directed and non- directed cases. Prerequisite: BUS 338 or consent of instructor.
What to read after Lycoming College Catalog 1998-99?
You can find similar books in the "Read Also" column, or choose other free books by Lycoming College to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
Prerequisite: BUS 244 or consent of instructor.
332 ADVERTISING AND PROMOTION How businesses and other institutions promote their products to consumers. The role of advertising and promotion in the marketing strategy of the firm in investigated, and the effects of different promotional tools and advertising techniques is discussed.
Prerequisite: BUS 228 or consent of instructor.
338 FUNDAMENTALS OF FINANCIAL MANAGEMENT A study of the fundamental theory, tools, and methods of financial managemen...t.
Topics include the mathematics of finance, working capital management, capital budget- ing, and analysis of financial statements.
Prerequisites: ACCT 110 and MATH 103, or consent of instructor.
339 INTERMEDIATE FINANCIAL MANAGEMENT An intensive study of issues and applica- tions of financial management. Topics covered include international finance, ethics, capital structures, cost of capital, financial analysis and forecasting. Extensive use of directed and non- directed cases. Prerequisite: BUS 338 or consent of instructor.
What to read after Lycoming College Catalog 1998-99?
You can find similar books in the "Read Also" column, or choose other free books by Lycoming College to read onlineMoreLess
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