The book Mail Order Made Easy was written by author Rittenberg Max Here you can read free online of Mail Order Made Easy book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is Mail Order Made Easy a good or bad book?
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2. Shall we print a " curiosity message " on the envelope, so as to be sure that it is opened and read when sent under a half- penny stamp ? If the message is addressed to large firms, it can be taken for granted that neither the head of the firm, nor any of his chief executives, will see the envelope. The letters will all be opened by a subordinate, and the opened letters alone placed on the desk of the man to whom the message is addressed. So, in these cases, it is mostly sheer waste of money... to use a three-halfpenny stamp when a halfpenny stamp will carry the message through the post. 130 BOOKLETS, FOLDERS AND LEAFLETS If the circular matter is being sent to retailers, then the proprietor himself will be opening his letters. In this case, it is often advisable to wash out the effect of his seeing the green stamp, by printing a " curiosity message " in a bright colour on the envelope to induce him to open and read. (It is, of course, far cheaper to have this little bit of printing carried out than to spend an extra penny on postage for each letter.
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