Managing End User Computing in the Information Era

Cover Managing End User Computing in the Information Era
Managing End User Computing in the Information Era
Thomas Patrick Gerrity
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Individual managers are noticeably short-range and "local" in their thinking. Systems with long-range benefits, which span multiple individuals or departments, or which require special technological expertise to envision and formulate will not often be generated from end users alone. To ensure that limited IS resources are used well, leading companies are forcing a strategic business-oriented scan of critical end user applications now enabled by the new technology. At Southwest Ohio Steel, the ...senior management team engaged in a Critical Success Factors-based study of corporate information - 19 - needs. Emerging from the study was the recognition that Third Era technology could be most effectively used to provide, among other things, an information database of marketing data. This marketing database is now being accessed daily by officers and managers of the firm including Jacques Huber, marketing vice president. 4. AN INTEGRATED END-USER SUPPORT ORGANIZATION The skills necessary to assist end users are vastly different from the skills required to design and program systems in the IS organization.

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