Managing Market Share When Consumers Seek Variety
Managing Market Share When Consumers Seek Variety
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In our eReader you can find the full English version of the book. Read Managing Market Share When Consumers Seek Variety Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Managing Market Share When Consumers Seek Variety
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We now consider the impact on choice shares of making two brands appear more similar without changing total preference for any brand. We fix two brands, B^ and B2, and calculate 9Xk 3Si2 holding all rr's constant: SXi 3Si2 = IVau (l-VS. I)](xi) - [V( 321" 1 ) / ( 1-VS . 2 ) ] ( X2 ) [119] 3X2. 9Si2= [V(ai2-1) /(1-VS i)](xi) ^ [Va22/ ( 1-VS, 2 ) ] ( X2 ) aXk/9Si2 = [Vaii(l-VS. I)](xi) - [Va2k ■(I-VS. 2) J(X2) for '2 That the approximation for axj^, sSi2 for k>2 is positive demonstrates that the ...competition can expect to benefit when two brands trade their unique features for shared ones. It is for this reason that a product line should aim for diversity to benefit most from variety-seeking. As for B^ and B2 . Examination 19 of the expessions above yields two conclusions; 1) the more numerous the brands, the more likely it is that any two will both lose share by appearing more alike; and 2) if either is to benefit from such a move, it is the larger of them, particularly when variety-seeking is intense.
What to read after Managing Market Share When Consumers Seek Variety?
You can find similar books in the "Read Also" column, or choose other free books by Fred M Feinberg to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
We now consider the impact on choice shares of making two brands appear more similar without changing total preference for any brand. We fix two brands, B^ and B2, and calculate 9Xk 3Si2 holding all rr's constant: SXi 3Si2 = IVau (l-VS. I)](xi) - [V( 321" 1 ) / ( 1-VS . 2 ) ] ( X2 ) [119] 3X2. 9Si2= [V(ai2-1) /(1-VS i)](xi) ^ [Va22/ ( 1-VS, 2 ) ] ( X2 ) aXk/9Si2 = [Vaii(l-VS. I)](xi) - [Va2k ■(I-VS. 2) J(X2) for '2 That the approximation for axj^, sSi2 for k>2 is positive demonstrates that the ...competition can expect to benefit when two brands trade their unique features for shared ones. It is for this reason that a product line should aim for diversity to benefit most from variety-seeking. As for B^ and B2 . Examination 19 of the expessions above yields two conclusions; 1) the more numerous the brands, the more likely it is that any two will both lose share by appearing more alike; and 2) if either is to benefit from such a move, it is the larger of them, particularly when variety-seeking is intense.
What to read after Managing Market Share When Consumers Seek Variety?
You can find similar books in the "Read Also" column, or choose other free books by Fred M Feinberg to read onlineMoreLess
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