Market Analysis Its Principles And Methods
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Actually, the surveyor will be limited to finding out the salient points about the principal competitors, unless it is intended to make a special point of this phase of the survey work.
The Sources of Information. If access could be had to all the information in the power of competitors to give, it would simphfy the surveyor's task. As this obviously is out of the question, he must seek the information where he can get it. The following are suggestive of possible sources: (1) Catalogues and Sam...ples. A great many companies publish complete catalogues with price lists of their products, which are readily available for study. Through them it is possible to obtain general information about the various lines put out by competitors, the materials of construction, and to a considerable degree the paethod of manufacture. As the majority of catalogues are illus- 175 176 MARKET ANALYSIS trated, the surveyor is enabled to get a clear conception of the appearance of the competing articles. This literature not infre- quently describes their method of doing business, describes their plant, discusses the industry, or gives other valuable pointers.
What to read after Market Analysis Its Principles And Methods?
You can find similar books in the "Read Also" column, or choose other free books by Percival White to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
Actually, the surveyor will be limited to finding out the salient points about the principal competitors, unless it is intended to make a special point of this phase of the survey work.
The Sources of Information. If access could be had to all the information in the power of competitors to give, it would simphfy the surveyor's task. As this obviously is out of the question, he must seek the information where he can get it. The following are suggestive of possible sources: (1) Catalogues and Sam...ples. A great many companies publish complete catalogues with price lists of their products, which are readily available for study. Through them it is possible to obtain general information about the various lines put out by competitors, the materials of construction, and to a considerable degree the paethod of manufacture. As the majority of catalogues are illus- 175 176 MARKET ANALYSIS trated, the surveyor is enabled to get a clear conception of the appearance of the competing articles. This literature not infre- quently describes their method of doing business, describes their plant, discusses the industry, or gives other valuable pointers.
What to read after Market Analysis Its Principles And Methods?
You can find similar books in the "Read Also" column, or choose other free books by Percival White to read onlineMoreLess
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