Market Share Rewards to Pioneering Brands An Empirical Analysis And Strategic
Market Share Rewards to Pioneering Brands An Empirical Analysis And Strategic
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In our eReader you can find the full English version of the book. Read Market Share Rewards to Pioneering Brands An Empirical Analysis And Strategic Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Market Share Rewards to Pioneering Brands An Empirical Analysis And Strategic
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1 6 *Note: These values are calculated based on equation 2 with P = 1, ^ nc ' A =1 and L =1 and the parameters in Table 3. Nc nc In our original model (Equation 2), we include price and positioning together in the preference variable (P ). The pooled data allowed further exploration of price effects. In eight categories, approximate price measures were available for each of 39 brands. These were based in each case on small sample audits of retail stores and managerial judements on the relative ...average prices. We fit the model (Equation 2) again, but with an additional variable defined by the log of the price of the n product divided by price of the first product to enter. The value of the coefficient for this price variable was -. 61 and the t statistic -1. 7 (df = 27). This is significant at the 10 percent level. The correlation of the price and preference variable -26- was not great (-. 13) and indicates the price effect may be considered relatively independent of the product positioning measured by preference.
What to read after Market Share Rewards to Pioneering Brands An Empirical Analysis And Strategic?
You can find similar books in the "Read Also" column, or choose other free books by Glen L Urban to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
1 6 *Note: These values are calculated based on equation 2 with P = 1, ^ nc ' A =1 and L =1 and the parameters in Table 3. Nc nc In our original model (Equation 2), we include price and positioning together in the preference variable (P ). The pooled data allowed further exploration of price effects. In eight categories, approximate price measures were available for each of 39 brands. These were based in each case on small sample audits of retail stores and managerial judements on the relative ...average prices. We fit the model (Equation 2) again, but with an additional variable defined by the log of the price of the n product divided by price of the first product to enter. The value of the coefficient for this price variable was -. 61 and the t statistic -1. 7 (df = 27). This is significant at the 10 percent level. The correlation of the price and preference variable -26- was not great (-. 13) and indicates the price effect may be considered relatively independent of the product positioning measured by preference.
What to read after Market Share Rewards to Pioneering Brands An Empirical Analysis And Strategic?
You can find similar books in the "Read Also" column, or choose other free books by Glen L Urban to read onlineMoreLess
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