The book Marketing And Merchandising was written by author Ralph Starr Butler Here you can read free online of Marketing And Merchandising book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is Marketing And Merchandising a good or bad book?
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I'robably the best way is to make sure that it is not too odd. Brevity, too, is desirable in a name. You will find 36 MARKETING few words over six or seven letters among the invented names. The fewer letters, the larger they may be on label and posters and in advertisements. Finally, while a purely descriptive name, i. E. , "Superlative, " **Best, " "Only, " etc. , is refused registry, somewhat the same effect may be gained by choosing a name carrying a suggestion of the qualities in question. ...For a white soap probably no better name could be chosen than "Ivory, " or for fast black stockings none more suggestive than "Onyx. " 10. Quality of attraction. — Attractiveness of ap- pearance is always st strong selling point. This is especially true for food and toilet articles, but it is true, in some measure, of everything. Even a ma- chine is better for looking neat and shapely, rather than clumsy and angular. The more senses to which products and their packages can be made to appeal, the greater will be their strength in competition.
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