Marketing California Wine And Brandy Oral History Transcript And Related Mat

Cover Marketing California Wine And Brandy Oral History Transcript And Related Mat
Marketing California Wine And Brandy Oral History Transcript And Related Mat
Alfred Fromm
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Teiser: There's a picture of you and several other men standing on a board in what looks like London after the blitz, with glasses of champagne. And it's the site just before construction started. It was clearly a very happy occasion.
Fromm: Well, you know, this building site was really a slum, with some miserable schlock stores. But we bought this lot because it has such a marvelous location particularly for the museum, you know the end of the cable car line. And there's a tremendous amount of
... visitors here in this neighborhood, so we were very anxious to get the lot. It was very expensive in those days, but today it's probably worse three times as much.
Teiser: Who designed the building?
Fromm: Worley Wong, architect in San Francisco.
Teiser: You must have worked very closely with him, did you?
Fromm: Yes, we did, yes.
Teiser: Was the wine museum conceived as part of it originally?
Fromm: As soon as we built the building we created space for the wine museum and built an extra addition for it.


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